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Octave J. Gérin - La Publicité suggestive. Théorie et technique



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Octave J G rin La Publicit suggestive Th orie et technique
Octave J. Gérin - La Publicité suggestive. Théorie et technique
Éditeur : Paris : Dunod, 1927 - PDF/OCR – 102 MB

En écrivant "La Publicité Suggestive ", O.-J. Gérin a doté le Monde Commercial d'une théorie concrète et homogène de la vente sans vendeur, théorie fondée sur la pratique, l'expérience, théorie solide puisque, depuis, elle a inspiré les meilleurs Publicitaires de langue française



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