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Pam Hendrickson - Content Crash Course (2016)

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Pam Hendrickson Content Crash Course 2016
Pam Hendrickson - Content Crash Course (2016)
WEBRip | English | MP4 + MP3 + PDF Guides | 960 x 540 | AVC ~1200 kbps | 23.976 fps
AAC | 128 kbps | 44.1 KHz | 2 channels | ~15 hours | 13.9 GB
Genre: eLearning Video / Business, Sales, Marketing

In this 5-part online training program, I’ll show you how to create and distribute high-quality content that’s easy to consumeвЂ"and gets you me customers. Bloggers, content marketing gurus and the statistics they share might lead you to believe that all it takes is an idea, a blog and a few social media channels and you'll be enjoying a list of 20,000 buyers with cash rolling in weekly.
Whether you:
Feel like a content newbie who doesn't know where to start
Struggle to find the confidence expertise to execute effective content marketing
Commit random acts of content, but have yet to reap the customersвЂ" the profitsвЂ"from your wk
Feel overwhelmed about where to start, what to say and where to go to distribute your content …
Have a good content system up and running in your business but you know you can be getting better results f all the wk you're putting in…
…I can help you. And Here's how:

I've spent the last 25 years creating, packaging and delivering content that converts f my clients. I served as the executive VP of Content Development at the Anthony Robbins Companies f 18 years, and since I fmed my own company, I've consulted with maj brands, CEOs, celebrities and entrepreneurs and business owners just like you.
In all that timeвЂ"and with all those clientsвЂ"I've discovered what wks, and what doesn't. In other wds, I've made all the mistakes and done all the trial-and-err testing so you don't have to.
And now, I've taken everything I know about creating and distributing high-quality content that's easy to consume and gets you me customers and put it into a simple, 5-step training course.
In my Content Crash Course, I'll show you how to make content marketing wk f your business by helping you 1) attract an audience and 2) convert that audience to paying customers. No hype, no overblown promises. Just real strategies that I've tried and tested in the field to get you the results you deserve.
All YOU have to do is bring yourself: your passion, your message and your drive to help other people get results. I'll take care of the rest.
When you invest in my Content Crash Course, here's what you'll receive:
1. My 5-Step Content Crash Course Online Training System Which Includes:

Step 1: The 5 Golden Rules of Content That Connects & Converts
You'll discover the secrets to creating content that 1) attracts the right audience, 2) connects with your prospects, 3) converts them to customers and 4) delivers tremendous value and impact.
The 3 key elements to being clear with your content strategy. Skip these and you run the risk of confusing your audience . . . and we all know that a confused mind doesn't buy.
How to produce the all-imptant "results in advance" that turn new readers into your biggest fans.
How to create content that makes your audience click throughвЂ"no matter how much other "noise" is around. Here's a little tough love from me, but it's true: If your content isn't relevant, no one is going to read it.
Discover how to wk with the human brainвЂ"instead of struggling against itвЂ"to open your students to discovery and make them me likely to take actionвЂ"fast.
Step 2: How to GetвЂ"and KeepвЂ"Your Audience’s Attention
I'll unlock the keys to understanding exactly how people really consume infmation so you can wk the big levers that drive them to pay f contentвЂ"as well as your products and services.
Exactly how to bridge the gap between content and revenue (and it can feel like a big one!) with my 5-part fmula f building readers into customers. (This is what so many bloggersвЂ"including even the prosвЂ"are missing.)
7 powerful ways to grab attention in a noisy, noisy wld, as well as…
How to turn that attention into action so you have an audience who wants to pay you f what you know.
How to turn zero likes, zero comments and zero shares into a flurry of activity with 6 simple tools you can use right now.
Step 3: Your Signature Talk
My business really took off once I discovered my ce sty and signature talk. I'll show you how to position yourself as a leading expert in your field and attract speaking, media and publishing opptunitiesвЂ"and how to convert your audience into paying customers.
How to leverage the elements that every Signature Talk must have so you have your audience in the palm of your hand, instead of speaking to an audience that's totally tuned out.
I'll show you how understanding the two key parts of your talk will prevent you from falling flatвЂ"and keep you from turning your audience 100% against you. (I've seen it happen, and it's not pretty!)
How to improve your presentation skillsвЂ"and successfully pitch your products and services from stageвЂ"to become an in-demand speaker and open up a new source of revenue.
Engage your audience quickly, easily and effectively with my 3x5 fmula. It takes all the guesswk out of creating an effective presentation.
Step 4: The "How-To"вЂ"3 Steps f Creating Quality Content That Sells
So many programs only focus on the "why," but I will also give you the "how" when it comes to content curation, structure and production. In sht, I'll show you all the nuts and bolts you need to become a content master ASAP.
How to leverage third-party research, your netwk and the myriad resources available so you don't have to create all of your content on your own. Leverage what's thereвЂ"and get great results. I'll show you how!
How to harness the potential that every communication has to transfm a person’s life. It's one of the greatest gifts you can give and receive, and I'll show you the secrets behind it.
How to leave your audience wanting me so they return to you over and over again f me solutions of higher and higher value. (And how not to "fill them up" with too much infmation in a free blog post and never see them again!)
Exactly what resources you need to create a content-producing machine that wks on autopilot, including contract resources, equipment and an inside tour of my webcasting setup. It took me a couple of years to get this right, and I'll share it all with you in barely an hour!
Step 5: Content Distribution
What good is all your content if no one ever sees it? In this step, I'll show you how to 1) uncover new content distribution channels (paid and free), 2) maximize the 3 types of media and 3) optimize your content so it’s seen by the highest number of people possible within your target market.
The 3 types of media. Treat them all the same at your own risk! I'll share my specific, easy-to-implement strategies f content distribution in each of these mediums.
The 3 ways to get your content seen, read heard. (All you need is 3!) I'll show you how to use these levers to capture attention and convert new qualified leads to your business. You'll save TONS of time over the trial-and-err method.
How to measure your return on investment (ROI). Your moneyвЂ"and your timeвЂ"are the most valuable resources you have. I'll show you the smart way to evaluate how you're spending both so you get the biggest bang f your investments.
2. Access to the Content Crash Course Online Community
In addition to my online training course, access to the Content Crash Course also comes with access to my online Content Masters community. Many people consider access to my online community to be one of the most valuable parts of their investment. As soon as we confirm your investment, we'll approve your entrance to the group.
When you join, you'll:

Meet like-minded entrepreneurs from around the globe who are implementing the same strategies you'll be wking on. Some of the members are content newbies, some have been in the trenches already and others are content masters sharing their "what's wking now" strategies as they implement. Either way, they'll act as your instant "netwk" of creats, entrepreneurs and business owners to offer suppt along the way. (And remember, you get what you give! My community loves to share, and I hope you do, too.)
Get feedback on your ideas from the community (and sometimes, directly from me!). Post your content ideas, your headlines, even your blogs and ask f feedback. You'll get valuable experience from a variety of viewpoints, which will help you home in on your final version much me quickly. You can also ask f input as you complete the exercises within the training course to give you a "double check" that you're on the right track.
Stay motivated and inspired as you create, implement and maximize your content strategy by keeping company with action-taking entrepreneurs and business owners. Feeling confused? Need a little boost? The community is there f you and, when you hit your own milestones, they'll be there to celebrate with you.
3. Live Virtual Master Class Sessions with Pam
Plus, when you enroll today, you’ll get personal coaching from me via group video sessions. As you go through the training, you'll naturally have questions about how to apply my strategies to your business. I'll hold a series of 5 virtual master class sessions to share some additional distinctions and take YOUR questions throughout the program. PLUS, you can share content ideas, names, distribution strategies, content structuresвЂ"and I’ll help you make them better.
This series will start the week of January 25th, so enroll now to take advantage of this opptunity f time with me!
Plus, You’ll Also Receive This Incredible Bonus Package:
Bonus #1: Pam’s 4 Content Black Books
These personal Black Books are the backbone f running my businessвЂ"and those of my high-level cpate and celebrity clients, too. In each Black Book, you’ll find easy-to-use, actionable strategies, tools and go-to resources to help you maximize your content marketing results in four areas:
1. Webinars - Webinars are one of the most versatile platfms out there f delivering content and converting your audience to customers. I'll show you how to impress your audience and avoid many of the common mistakes that trip people upвЂ"and put a damper on sales.
2. Webcasts - I've discovered these to live presentations to be one of the most powerful sales tools out there. I'll show you exactly whyвЂ"and how to make webcasts wk f you, from A-Z.
3. Blogs - Discover how to create a consistent, robust blog without breaking the bankвЂ" wking yourself to the bone. Plus, I'll show you how to actually get results f all your wk!
4. Books - Build your platfm, boost your authity and harness the power of Amazon with my proven system.
Bonus #2: The 12 Laws of Copy That Converts
One of the most common requests I receive is f copywriting strategiesвЂ"and it's such a smart request. Good marketing and sales copywriting drives the revenue of your business, no question. (And bad copywriting will leave your bank account empty.) In this bonus, I'll share with you my personal experience on what converts and what doesn't to help you turn me of your audience into customers.

Bonus #3: The 12 Laws of Effective Design

It takes only 1/10th of a second to fm a first impressionвЂ"both about a person and about your content. Good design means the difference between content that gets eyeballed and igned and content that gets devouredвЂ"and acted upon. In this bonus, I'll show you the secrets I've learned from 20+ years of creating content that gets attention, and how to avoid the mistakes that will doom your content to obscurity.
Bonus #4: 2 Tickets to Our Annual Live Event (March 17-19, 2016, San Diego)
Your system includes two tuition waivers to my annual event, Make Market Launch IT, which will be held on March 17-19, 2016 in beautiful San Diego, Califnia. All we ask is that you pay a $97 materials and registration fee per seat to cover our costs.
We've created a cutting-edge program consisting of three days of business-building distinctions based on what's wking right now in product creation, content production and marketing. Join us f three dynamic days to discover how to create a wildly successful business out of that special thing you do better than anyone else.
Who knows who you'll meetвЂ"your next JV partner, your next accountability partner, a new ment, your next client a new friend who really "gets" what you're going through as an entrepreneur? We'll have plenty of ways to connect with your fellow attendees during the event. And all you have to do is pay a small materials fee to join us!
One of the most common requests I receive is f copywriting strategiesвЂ"and it's such a smart request. Good marketing and sales copywriting drives the revenue of your business, no question. (And bad copywriting will leave your bank account empty.) In this bonus, I'll share with you my personal experience on what converts and what doesn't to help you turn me of your audience into customers.

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